The ABT of Storytelling
The other week I listened to a podcast called – The Business of Stories.
This particular episode was Why Storytelling is Essential to Science with Randy Olson.
What was particularly interesting was the analysis of the ABT formula. That is And, But Therefore and how Randy Olson came to this initialisation by understanding how the story writers for Southpark create their legendary storylines.
This simple process certainly puts a new spark into an old story that you may have been working. It can be the trigger to capture the emotions that you wanted to show, by simply reviewing your writing and inserting the word “but” to replace the word “and” to create that beautiful completed story.
Below is a link to the podcast, Randy Olson’s website, and the TEDx video.
I hope you enjoy.