You just can’t fake it
While there is the saying ‘fake it until you make it’, you cannot fake authenticity.
Building relationships with people takes time.
Creating remarkable stories takes time.
Building a remarkable brand with great relationships takes time.
While attending Kick Start Smart, by Collective Hub, in Brisbane during August (sketchnotes below), the concept of relationships and authentic brand was a regular discussion point by the presenters.
You simply cannot pretend to be something you are not. To develop a great brand and a great business you must be who you are. Be true to yourself and those with similar values will follow.
Then, success is much more likely to follow.
What is your story for your brand and what keeps you authentic?
How can you tell the story behind your brand that will connect you with your tribe?
How do you tell the story behind your brand?
While these last two questions are similar the answers will be very different.