If I wrap up my book, is this the end?
No, it is definitely not the end. It is a new beginning. This means you can start your New Year’s resolutions now.
Start that New Year’s list by thinking about what products and collateral can you extract from your book.
Then write out a list of potential products that can be leveraged from your book. Some ideas could be along the following lines:
- ‘express’ version of your book – think edited highlights.
Any of these ideas can assist with marketing your book and spreading the word about who you are and what you do. For those who have told you they do not have time to read your book, perhaps they have time to listen to the audiobook on their commute to or from work. For those who do not want to take the time to read your book, but would love to hear some of your hints and tips, a webinar or a workshop is a great foundation to do this.
Consider what Daniel Priestley wrote about in his book Oversubscribed – the zero moment of truth (ZMOT) research by Google is just one part of the consumer’s decision triangle, not only do you need 7 hours of content, you also need to provide it across 11 different touch points and 4 different platforms.
Can you do that with your book?
How can you set up a process to start rolling out other options for sharing the story that is in your book?
Think about what platforms you are already comfortable with and start there – once you have done that, start moving into platforms you are not comfortable with. Find people who are in line with your way of thinking and see what platforms the like to use. Think about how you can share the solution to ‘what keeps them awake at night’. Perhaps your solution can give them the piece of mind they have been looking for.
Would that be a wonderful holiday gift – assisting others to feel happier and healthier about themselves because of a solution that you gave them.
It is the type of gift that can last a lifetime. Think about books that you have connected to and the changes the you made to your life because you read that book.
Perhaps your book will do that for someone else.
If you would like to contact me, please email firstname.lastname@example.org
In the interim, if you are interested in watching a 25 minute video about Creating a Book in Less than 60 Minutes, find out more details here.